Chapter 1
Why felt?
Felt is wool that has been tangled and pressed until it holds together. It's warm, soft and forgiving, and it takes a shape the way clay does. That makes it perfect for small, round, slightly wonky characters.
Behind the scenesOur story
Small, soft and a little bit wonky
Woolly Hollow is a tiny felt town where the veggies wave, the bread has cheeks and every animal dressed up for the occasion. We just help them move into your bag.
Chapter 2
One poke at a time
Each friend is needle-felted by hand. A felter pokes loose wool with a barbed needle, over and over, until a shape appears. Then come the details: a leaf, a hat, a scarf, and a little embroidered face.
Chapter 3
Made to tag along
Every friend has a ring or a clip at the top, so they can ride on a bag strap, a backpack zip, your keys or a branch of the Christmas tree. Wherever they go, they tend to make people smile.
Chapter 4
A little different, on purpose
Because they're shaped by hand, no two pears or sheep come out exactly alike. A slightly crooked smile or a rounder tummy isn't a mistake. It's how you know yours is one of a kind.
Behind the scenesHow they're made
One poke at a time
- 1 A puff of woolEvery friend starts as a soft cloud of loose wool.
- 2 Poke, poke, pokeA barbed felting needle tangles the fibres, thousands of times, until the wool firms up.
- 3 A shape appearsLittle by little a pear, a bun or a sheep's head comes out of the fluff.
- 4 A face, a loop, a friendStitched eyes and a smile, a ring at the top, and they're ready to tag along.
