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Buy 3 friends, get 1 free – applied automaticallyFree shipping on orders over CHF 45Handmade felt friends, one by oneJoin the Fuzzy Club for a little gift with your first orderBuy 3 friends, get 1 free – applied automaticallyFree shipping on orders over CHF 45Handmade felt friends, one by oneJoin the Fuzzy Club for a little gift with your first order

Keyring, bag charm or hanging ornament: how to choose

Choose your friend, then choose how to attach it

A little felt friend can join your keys, clip onto a bag or hang in a favourite spot. The main difference is the attachment: a keychain has a key ring with a short chain, a bag charm has a metal clip with a beaded or coloured cord, and a hanging ornament has a string loop.

Choose from animals, fruit, vegetables, treats, garden friends and little felt people. Many designs come in more than one attachment style, so check the available options on the product page. Most friends are about 8 to 12 cm tall: keep that size in mind when choosing where yours will go.

Keychains: for keeping a friend with your keys

The keychain option combines a key ring with a short chain. Choose this style when you want your felt friend attached to your keys rather than clipped to a bag or suspended from string.

  • Best match: keys.
  • Attachment: a key ring with a short chain between the ring and the charm.
  • Before choosing: consider how an 8 to 12 cm friend will fit alongside the keys you carry.

Browse the key rings collection if this is the attachment you need. Starting with the attachment helps narrow the choice before you pick a character.

Bag charms: for bags and backpacks

A bag charm comes with a metal clip and a beaded or coloured cord. This is the option to look at when you want to clip a friend onto a bag or backpack. Choose an attachment point that the clip can close around, and consider where the charm will hang.

  • Best match: bags and backpacks with a suitable place to clip it.
  • Attachment: a metal clip with a beaded or coloured cord.
  • Before choosing: check the space around the attachment point so the felt friend is not squeezed against other items.

Explore the bag clips collection. Whether you prefer a garden friend or a little felt person, check the individual listing for the attachment options offered.

Hanging ornaments: for trees, hooks and display spots

A hanging ornament has a string loop rather than a metal ring or clip. Choose this style for hanging from a tree branch or a hook. It is the simplest choice when your friend will stay on display rather than travel with your keys or bag.

  • Best match: trees and hooks.
  • Attachment: a string loop.
  • For a rear-view mirror: the string-loop style is the option to consider, but only if hanging an item there is permitted and it will not obstruct your view or interfere with driving.

Browse hanging friends for string-loop options, or explore the Christmas collection for a seasonal starting point. Check the attachment on the listing before ordering.

A few details before you choose

Every piece is shaped by hand, so each one is a little different. The charms are felt, with metal or string attachments. To care for yours, spot clean gently, let it air dry and keep it away from heat.

Prices start at CHF 12.90 and are also shown in AUD and JPY. Buy 3 friends and get 1 free, applied automatically. Orders are packed within 2–5 business days, and returns are available within 14 days. Browse all friends to find your favourite.

Frequently asked questions

Which attachment should I choose for keys?

Choose the keychain option. It has a key ring with a short chain.

Which attachment suits a bag or backpack?

Choose the bag charm option. It has a metal clip with a beaded or coloured cord and needs a suitable place to clip onto.

Which attachment suits a tree or hook?

Choose the hanging ornament option. Its string loop is the attachment to use for hanging from a tree branch or hook.

Does every design come with all three attachments?

Many designs come in more than one attachment style, but not every design necessarily offers all three. Check the options on the individual product page.